As we all know, digital marketing is a rapidly evolving field. A big factor of this expansion is the rate at which the technology involved in the industry is changing. Every day some new trend or technology is introduced and staying up-to-date is one of the most important parts of being a successful digital marketer.
Whenever some key changes take place in the digital marketing space, which have the potential to have an impact on how things are working currently, those are referred to as digital marketing trends. These usually include consumer sentiments, new marketing techniques, and so on.
Studying and keeping updated about the latest digital marketing trends is important as it helps the markers in communicating better with the target audience and ensuring that the impact that they have on them is relevant.
As we’ve mentioned before, several trends are entering the market daily and this is why segregation is important. You need to know exactly your objective, your budget, your particular industry, the size of your company, and the organization type (B2C, B2B, etc.).
Further, it also depends on how exactly your digital marketing strategy is faring. If the current one is working well for your company, forcefully incorporating new digital marketing trends might disrupt it. Having said that, you should also never shy away from trying something new since that is how you grow.
Just make sure that you do so in a careful manner by setting aside some budget to do experiments and trying it out on a smaller set of audience and seeing how it goes. Innovation and staying relevant are the key factors of keeping any business going strong over the years.
To stay updated, you can track the sources given below and never miss out on anything:
There are a lot of blogs out there such as Neil Patel’s blog and Search Engine Journal, that contain a plethora of knowledge about the latest trends, how to make the correct use of them, the best practices, and all the miscellaneous pieces of news related to the industry.
Even if they’re not relevant to your work, you need to be as aware as possible because you never know what might come in handy in the future.
Online as well as print magazines are another great source from where you can get the information you require. Print magazines are extremely helpful when it comes to sourcing information offline, and if you don’t have access to the internet.
While the content might not be as up-to-date as you might want, compared to what you can get in online magazines, it is still high quality and can be extremely helpful for you.
Therefore, ensure that along with online magazines, you also browse through your digital marketing magazine of choice since you never know what you might find.
Social media is an immense space teeming with professionals of different niches and is perhaps one of the best places from where you can get relevant information for just about everything.
The online community is a diverse space and a great place for discussions and debates. You can follow the leaders of the field on their different social media profiles and also monitor the latest digital marketing trending topics as well as hashtags on platforms such as Twitter. Become a part of the relevant groups on LinkedIn, Facebook, etc. to stay updated.
This is a highly effective and easy-to-use source of information. If you have a Google account, you can set up your Google Alert by entering a particular keyword or even a phrase.
It will then automatically send you email notifications that will alert you when any news related to your chosen keyword or phrase pops up. Google is our number one choice whenever we want to research something and with the help of Google Alerts, you’re just simplifying the process for yourself.
While networking has already been covered in the third point – Social Media, what we mean here is having regular talking sessions with your team. Many times while looking for external sources, we forget what is literally right in front of us.
If you’re working with a team, they are also most probably people who like to stay on top of their game since digital marketing is such a fast-paced industry. They must also be constantly reading up about the latest trends.
Further, to help you in learning better from each other, you can create a forum where all of you can exchange information such as the latest articles, etc. and this can be done in the form of an internal blog or a newsletter.
By attending industry conferences as well as webinars, which became all the rage owing to the pandemic, you can not only learn new things but also network with other professionals to up your game and get better at what you do.
You can also find the answer to any questions that you might have about the industry and the latest trends and just step out from your comfort zone.
Email newsletters can come into handy particularly when you don’t want to browse through tons of content to find what you’re looking for. If you have signed up for a particular newsletter, it will only deliver the best pieces to your email id.
You can also subscribe to your favorite sites and get all the required information directly delivered to your inbox.
The year 2020 was the year that gave a massive boost to the number of podcast listeners since people were on the lookout for new ways in which they could consume content to keep themselves occupied, owing to the lockdown.
Different podcasts are catering to different channels of digital marketing such as social media marketing and so on, while there are others dedicated to simplifying the online form of marketing in general.
No matter the field you are working in, you must keep pace with the changes that it undergoes frequently since learning is the one thing that no person should ever stop doing.
This becomes even more important for people working in fields such as digital marketing because of the new trends that it is constantly incorporating. Make sure to follow all the sources given above and keep yourself updated with the latest digital marketing trends.